As the new retail evolves, AI technology has been applied in all aspects of retail to help create a customer-centric service strategy, improve business intelligence and realize intelligent transformation.
Leverage AI technology to precisely build 360° customer profile, predict consumer needs and provide personalized product recommendations to drive sales conversion and sales performance.
Transform towards intelligent operations to improve efficiency and reduce labor costs, realizing standardized and intelligent operation management.
Based on insights into customer demands, leverage AI technology to forecast sales for a more flexible production, distribution and replenishment and lower inventory loss and operation cost.
Effectively fulfill consumer demands on product consultation and self-service purchase to increase customer satisfaction, improve inquiry-to-order rate and save labor cost.
At the 2020 China E-Commerce Convention, Wenyuan Dai, Founder & CEO of 4Paradigm, said that the digital transformation for retailers is to transit from offline to online operation with AI technology based on the practical experience of business personnel.
4Paradigm was named as a leading retail-tech enterprise in KPMG’s first China Leading Retail-tech 50 report with the excellent performance of 4Paradigm Marketing.
AI technology can help retailers create more accurate user profiles, connect and engage with private traffic users, and improve customer loyalty.
To fully leverage private traffic to improve business outcomes, retailers must focus on content, technology and organizational support and engage with users across channels and touch points.
With the help of the AI technologies and smart recommendation services supported by the one-stop data traffic operation platform of 4Paradigm, Budweiser China will be able to achieve smart marketing for targeted customers and improve the purchase conversion rate and sales volume of its online store.
Together with KÉRASTAS, 4Paradigm developed and launched the first “Scalp and Hair Smart Detector” for the hairdressing industry.
Leading global luxury menswear brand Ermenegildo Zegna （China） recently entered into a partnership with 4paradigm to drive innovation and development in its business and customer operations.
